WebRes - SEO Basics

WebRes - SEO Basics

Search Engine Optimisation

 

Introduction

Knowledge of Search Engine Optimisation (SEO) is a crucial part of building and maintaining any website. The more optimised a website is for SEO the increased chance you have of your customers finding your site in search results for Google and Bing etc.

How can WebRes help me?

WebRes has all of the tools you require to start you off on your SEO journey. Our customers consistently enjoy a highly SEO optimised Website with listings on the 1st page of Google search results for terms such as Coach Holidays, Coach Trips, Coach Tours and other similar search phrases. Achieving this requires a knowledge of the basics in the first place and then the appetite to carry on and even take this further through using some advanced SEO methods.

There are 3 main areas in WebRes that you'll need to familiarise yourself with to help setup your Basic SEO information. Each shows a magnifying logo against the item that is important for SEO.

Site Settings

Maintain Tabs:

Maintain Itineraries and Link Tours:

Should I use a professional SEO consultant or company?

WebRes is a highly capable and flexible system and has the potential to yield great SEO results to a very high level even without external SEO agencies being involved. You have the full ability to change titles and descriptions etc. We are always adding new SEO features to WebRes and will be adding even more in the up and coming WebRes 5 system. SEO consultants do have their place and can help but please bear in mind that it is also achievable to be shown on the 1st page of search results without their help.

We would always recommend that you speak to us first before spending what can sometimes be large amounts of money with a 3rd party SEO consultant. There are no guarantees in the SEO world and so we would also recommend caution to anyone that is promised the world.

Anything Else I Should know?

Site map files are an important addition to your website. The file includes a list of pages of a web site that are accessible to search engine crawlers (Google, Bing etc) which help them to determine which pages they should be looking at to populate search results. These should be created and then maintained regularly.

Although not directly linked to SEO and search results Google Analytics is a very useful and free tool which WebRes seamlessly integrates with. Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.

Please contact the Roeville Web department for more information on any of the points above.

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