From specially adapted tablet PCs to smartphones, a new breed of devices is emerging and they are aimed specifically at the over-65s. It’s a far cry from the usual gadgets aimed at 20 and 30 something's and it underlines just how pervasive technology is becoming.
According to a recent ABTA report, in 2012 only 1% of holidays were booked on mobiles\tablets by the over 65's. In 2013 this rocketed to over 7% with 2014 set to see a large increase yet again.
If we look at our own statistics we can see that in 2011 only 5% of visits to WebRes sites were from mobiles\tablets. For 2014 we're estimating this to be around 50% for most websites.
Other statistics show that internet use in general has more than tripled for those aged 65 and over between 2006 and 2013, with many turning to the web for banking, shopping, entertainment, healthcare and holiday booking. Mobiles and tablets usage accounts for a large percentage of this upsurge.
As 'Silver Surfers' become more internet savvy, it is clear that the way forward is to allow them to book their holidays online and to give them mobile and tablet friendly versions of these websites too.
Don't worry though - this is where Roeville can help. Please take a moment to look at some of our mobile friendly WebRes by clicking on the following links:
We have many more amazing sites in development. Is yours one of them?
Our full portfolio of websites is here: http://www.roeville.com/webres-live-sites